14 years as a Communications Manager in
the nuclear/utility industry. 18 years in broadcasting, 10 years as a
Nuclear, hazmat, all-hazards and
terrorism planning and drill design, control and critique.
Real experience in
media interviews, emergencies, public controversy, public meetings, etc.
issues Doug Day
has experienced first-hand:
- Large Power
- Radiation Fears
- Nuclear Security
DDay Media & PR Services is owned and
operated by Doug Day. Below are some details of Doug's experience in the
field of media and communications.
- Wrote 20+ new product descriptions for
global manufacturer of diagnostic imaging equipment.
- Write articles twice monthly for a national
wheelchair company's employee newsletter.
- Coordinated and managed the on-air
programming aspects of the merger of two local broadcast companies,
including publicity and format changes for two radio stations.
- Wrote 40+ page employee magazine for Service
division of global diagnostic medical device manufacturer - a
magazine we write two or three times a year
- Developed 50+ page PowerPoint presentation to
train European sales staff in marketing of new diagnostic medical
- Member of project team leading national
rebranding program for a global medical device services business.
- Voiceover work for local company's on-hold
- Voiceover work for on-hold telephone messages for
national medical device manufacturer based in California.
- Wrote 30-page whitepaper on establishing a
digestive health program for small physician practices, hospitals,
and large healthcare institutions and teaching centers.
- Worked with the European division of a global
medical equipment company on a series of case studies on the use of
advanced medical equipment and software solutions for complicated
interventional surgical procedures.
- Wrote e-book advising dairy farmers on using
futures and hedging strategies to increase farm income.
- Recording voice-over of documentary and trailers
about a Wisconsin construction company with a Hollywood celebrity
being the other voice talent on the project.
- Wrote multi-media training copy for marketing a
radio frequency ablation system to endoscopy centers and ambulatory
- Wrote scripts for videos to train doctors in
Europe on the use of advanced medical equipment software for
planning, guiding and assessing aortic aneurysm procedures.
- Record and edit podcasts for publisher of
magazines for the onsite wastewater, municipal water & wastewater,
and gas, oil, and mining industries.
- After a major ad agency dropped the ball,
developed a presentation for an official Worldwide Olympic Sponsor,
a global medical equipment manufacturer, that ran in its hospitality
area during the Summer Olympics. Work was done in just two days to
meet the deadline for legal and Olympic approval.
- Rewrote 400+ web pages for a leading concrete
pouring equipment manufacturer.
- Write most articles in a 52-page quarterly
employee magazine for a leading global healthcare equipment
- Write the quarterly employee newsletter for the
nation's leading fire truck manufacturer.
- Research and write monthly safety column for a
national trade magazine for the onsite wastewater industry.
- Research and write monthly environmental column
for a national trade magazine covering wastewater treatment plants.
- Re-wrote and updated the ethics code and employee
manual for a global manufacturing company based in Wisconsin.
- Assisting local non-profit by writing and
producing PSA campaign.
- Assisting local museum in it's successful capital
- Wrote and produced a quarterly audio CD for the
nation's leading fire truck manufacturer to present news and product
updates to its national network of independent sales
- Write stories for a quarterly employee
publication for one of world's leading healthcare companies.
- Consulted with a division of a leader in personal
care products on increasing knowledge of Lean manufacturing concepts
and wrote monthly employee newsletter during the roll-out.
- Consulted with a world leader in personal care
products on communication and change management for a corporate
strategy to improve innovation, speed-to-market, and cost
- Researched and wrote a long series of case
studies for a leading healthcare company about how their customers
use their service and expertise to improve their operations.
- Write feature stories for national sports
officiating magazine and its related publications and web material.
- Designed three postcard mailings for city
economic development department to promote available commercial
- Write a bi-monthly employee newsletter for the
nation's leading fire truck manufacturing company.
- Researched and wrote 20-plus page white-paper for
a leading healthcare company about the affects of the 2005 Deficit
Reduction Act on independent diagnostic imaging centers. The paper
was used in the industry and in Washington, D.C. to push for changes
to the law.
- With three other contracted writers, researched
and rewrote more than 150 web pages for a leading worldwide provider
of water and process fluids purification equipment, technology and
- Author feature stories for a national industry
magazine for the onsite wastewater industry.
- Researched and authored a 3-page feature story
for a national sports officiating magazine on how officials can
distinguish themselves from the thousands of other officials in
order to further their officiating goals.
- Researched and wrote account profiles for a
world-leading rental power and landfill electrical generating
company to aid in the marketing of their industrial electrical
- Designed a
tourism site for the City of Two Rivers.
- Authored article for a
national sports officiating
magazine about the experience of officiating for the Special
Olympics State Basketball Tournament.
- Designed a program for local employers to
encourage new employees to consider moving to Two Rivers. Designed a
relocation web site for the City.
- Researched and wrote 25 account profiles for
world-wide building management company.
- Planned and instituted a PR campaign for the
Wisconsin Emergency Management
Association for the first annual National Preparedness Month.
The work included voice-over work for three public service
announcements, writing a news release and media advisory for use by
local county offices, and writing web site material.
- Planned, researched and wrote a six-part series
of articles to educate employees of a multi-national healthcare
company about a revolutionary new product line.
- Designed and researched web site for Education
Horizons Foundation, a non-profit group that supports educational
program in Two Rivers and provides student scholarships.
- Researched and authored several articles for
publication in national magazines for the onsite wastewater
- Researched and authored a series of articles for
a global healthcare business to explain a break-through medical
technology to employees around the world.
- Planned and designed a web site for the
Two Rivers Economic Development department.
- Arranged meetings with public elected bodies and
business groups, wrote key messages, speaking points, communications
plan and other materials for the announcement of a $220 million
dollar power plant purchase.
- Planned and coordinated announcement of a $20
million industrial expansion project, including the groundbreaking
- Advised and helped with writing a multi-national
corporation's employee communications during the acquisition of a
leading foreign competitor.
Managed the Kewaunee Nuclear
Power Plant's Joint Public Information Center (JPIC) for 14 years. A
JPIC is the nuclear industry's name for a media center to which all
agencies responding to an emergency would send their communications
staff. Here, the agencies would coordinate information and meet
often with the media in order to keep the public informed about the
emergency. The extensive JPIC plan is practiced at least once per
year in very realistic drill settings. Every two years, the facility
is critiqued by the federal government.
Redesigned and relocated the JPIC
facility twice. Since it is a joint facility with state, local and
federal governments all stakeholders' needs must be met in such a
move. It also involved extensive coordination of plan revisions
since each agency has an extensive planning and procedure document.
Put together, all the plans would stand a few feet high. A JPIC must
have redundant or back-up telephone, computer and electricity
Coordinated agreement with Brown
County (Wisconsin) for use of the JPIC facility for an Emergency
Operations Center (EOC). An EOC is the location for the management
of large disasters such as tornados or chemical spills. Assisted the
County in planning, designing and conducting drills to test the
Coordinated agreement with the Point
Beach Nuclear Plant for shared use of the JPIC facility.
Managed the combination of the
Communications Department of two nuclear plants into a single
When the two nuclear plants merged
their operations into a single organization, coordinated the
combination of the JPIC plan, procedures and staff into an
integrated organization to serve the needs of all governmental
agencies, three different plant owners and an operating company.
- Coordinated a joint Y2K media center and
communication plan and media center for Wisconsin Public Service
Corporation. The center included representatives of local city and
county government, fire, police, medical and other services.
Conducted hourly media briefings and individual interviews. All
major Green Bay media outlets were at the center. Conducted dozens
of media interviews and spoke to a large number of groups about Y2K
risks leading up to the event.
- Managed external and internal communications for
the Kewaunee Nuclear Power Plant for 11 years. Upon merging
operations with the nearby Point Beach Nuclear Plant, managed
external and internal communications for both plants for three
years. This included combining the communications functions and a
visitor's center into a single department, merging the internal
communications processes to meet the needs of two plants that were
located five miles apart and had very different cultures and
preferences for communication style. The duties included employee
and public newsletters, web site design, advertising, emergency
communications planning and media and public relations.
- Trained dozens of nuclear management staff in
media spokesperson skills. Developed a spokesperson training program
for Wisconsin Public Service that is still in use.
- Designed an Electricity Outage Communication Plan
to speed the flow of information to the public during power outages.
Trained several dozen utility employees in the process and in
dealing with the media during such events.
- When Wisconsin electricity supplies were low
during several summers in the late 90s, served as a lead
spokesperson and crisis planner to respond to periods of electricity
shortages. This included designing materials and presentations to
educate the media, public, and employees about the many issues that
influenced supply and demand and how the electricity distribution
system operates during normal times and during times of high demand.
- Participated in and chaired Local Emergency
Planning Committees and subcommittees at the county level, as well
as terrorism planning groups. Experience includes:
- Local hazmat, all-hazards and terrorism
emergency communications planning.
- Message development on these topics for media
Emergency drill scenario writing and drill
control and evaluation.
- Designed a two-county all-hazards emergency
public information calendar.
- Assisted local counties respond to the increased
interest in terrorism since 9/11.
Served on Board of Directors
of the Two Rivers Business Association.
Designed and managed capital
campaign web site for Rogers Street Fishing Village.
United Way of Manitowoc County PR committee.
Chamber of Commerce web site
Helped create Carp Fest downtown
festival for Two Rivers Business Association.
Helped plan and promote
annual kayak and canoe event that drew about 50 people from
around the state.
Assisted in planning and
implementing downtown promotion over two weeks during a
popular fundraising event. Besides promoting the downtown,
it raised $1,000 for the event in 2008 and $1,300 in 2009.
Volunteer for the 2008 Battle for the
Baton to raise funds for the
Manitowoc Symphony Orchestra. Together, our group of
Battle competitors raised more funds than has ever been
raised in this annual event.
Past -president of the
Board of Directors of the
Manitowoc/Calumet Chapter of the American Red Cross. As
a board member, I served on the Human Resources Committee,
helped in the redesign of the chapter's office functions,
and assisted in the development of a merit pay system.
Current member of the PR committee.
Former president of the
Manitowoc County Sports Officials Association. Also
serve as football co-chairman. Served on committee that
developed a gap analysis instrument to measure what our
membership thought was important and how well we met those
expectations, then designed a new organization to better
meet those needs.
Former member of the Two Rivers Business
Association and Board of Directors. Author letters to
various government agencies and officials on matters
concerning local business. One of leaders of a fundraising
effort that raised more than $270,000 in just three weeks to
meet challenge grant for the rehabilitation of the Two
Rivers Community House.
Former Member of the City of Two Rivers
Zoning Board of Appeals, City Council and former two-term
City Council president.
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